Two architects who never practiced architecture.

We met at university, discovered that making images of buildings was more interesting than building them, and spent the next decade doing exactly that — for Zaha Hadid Architects, WATG, SOM, Benoy, AECOM, Henderson Land Development, and developers across three continents.

We are the ones who decide what the image needs to say. The creative direction and the technical execution sit in the same room. That's why the work looks the way it does.

Ivaylo Begov

STRATEGY · CLIENTS · CREATIVE DIRECTION

Evgeniy Kondev

TECHNICAL DIRETION · PRODUCTION · PIPELINE

Thinks about what an image needs to communicate before thinking about how to make it. Manages client relationships, project strategy, and the part of the process where someone has to say "this isn't right yet."

Started making 3D images while still in university because the software was more interesting than the structural calculations. Has been doing this longer than most studios have existed. Knows exactly where every pixel comes from and why.

For larger projects, we work with a trusted network of specialists. The team scales to the project. The judgment and the accountability don't.

If you have a project and a deadline, we're worth a 20-minute conversation.

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